Karim Fayed
- Client strategy & scoping
- Commercial & pricing
- F&B and hospitality
- Product direction
Built GritWrx out of the problem he kept running into as a business owner — good digital work priced out of reach.
Karim runs KitchenThree, a B2B culinary consultancy working with restaurants, hotels, and F&B brands. GritWrx came out of that work: every client needed a site, and the choice was an agency quote they could not justify or a template that undersold them.
He handles the brief, the scope, and the commercial side — what a project actually needs, what it should cost, and what falls outside it. Clients deal with him directly, from the first call through to launch.
He is also building ABCorb, an AI-powered community platform. It is where a lot of the studio’s thinking about putting AI into real products gets tested before it reaches a client.